EN
HR
DEHuman, always.
Speak to a parent as a person. Make room for different families and imperfect days.
THE HARMONIA BRAND
A little more calm.A lot moreconnection.
A warm, thoughtful identity for the everyday moments of family life. One shared language, from a small screen to a big hello.
HARMONIA / BRAND STUDIOSoft colours. Clear words. Space to be human.
Calm, with purpose.
Give one clear idea room to breathe. Colour, type and space should make the next step easier.
Grounded in real life.
Choose ordinary moments, specific words and believable images. Keep promises modest and useful.
01 / VISUAL IDENTITY
Familiar at a glance.
The original logo. Nunito typography. Warm paper, quiet pastels and connected line illustrations. One calm visual language across every touchpoint.
Symbol
Light logoGive the logo room.
Use the original full-colour logo on an uncluttered light background. Keep at least half the symbol’s height clear on every side.
Start with the original.
Use the supplied SVG. Preserve its proportions, colours and relationship between symbol and wordmark.
Keep it readable.
Recommended minimum: 160 px wide for the full logo, 32 px for the symbol. For print, start at 35 mm and check a proof.
Choose a quiet background.
Use dark monochrome on pastel cards and the light logo on deep green. Avoid busy photographs, shadows, outlines and stretching.
A palette that makes room.
Let warm paper lead. Use soft surfaces to group information, forest for text and a small terracotta accent for one important action.
A balanced colour rhythm
62% paper · 22% pastel surfaces · 12% forest · 4% clay and terracotta. Terracotta occupies no more than 2%. Sage is a surface colour, never small text. Keep the original logo sage #9ABEA3.
Nunito
Rounded. Open. Unhurried.
Nunito Regular for body text and Bold for headings and controls. Gotham Rounded stays in the original logo only. Body text starts at 16/24 px; labels at 12/16 px with 8% tracking.
- Bold / Clear headings
- Regular / Everyday words
- Bold / Navigation and labels
Aa
There is room
for your kind of family.
Aa Bb Cc Čč Ćć Đđ Šš Žž Ää Öö Üü ß 0123456789
Display · 48 / 56H1 · 32 / 40H2 · 24 / 30H3 · 18 / 24Body · 16 / 24Small · 13 / 18Label · 12 / 16
CONNECTED LINE ILLUSTRATIONS
Closeness, in one line.
A continuous line connects people, everyday objects and the ground. No facial features: touch, posture and the tilt of a head carry the feeling.
Play together
Welcome screens and small shared moments.
A story on your lap
Evening routines, the web and print.
Outside together
Campaigns and chapter openings.
A family embrace
Covers, roll-ups and pitch decks.
One connected line.
Keep a consistent stroke and rounded ends. Do not add eyes, mouths or expressions.
A little warmth.
Pastel corners can fill one third to one half of the frame. Use one clay heart and a quiet sage logo pattern.
Space around people.
Keep the artwork beside the words. Never put a line across text or a photographed face.
The same scene, in three settings.
Light background
The default for web, decks and print. Forest line, clay heart.
Line only
Alongside text, on a quiet surface or in a smaller format.
Evening
Warm light lines on deep green. Keep the heart soft.
A softer evening.
Use warm off-white text on the dark background and card. Put dark text on sage and clay buttons. Illustration lines use #EDE6DA; the heart uses #E2A58C.
Night
#1B2622
#1B2622
Card
#24332D
#24332D
Text
#F1ECE3
#F1ECE3
Sage
#9DBFA5
#9DBFA5
Clay
#E2A58C
#E2A58C
Thirteen small companions.
One motif per surface. At 24 px, use a 2 px stroke with rounded ends: forest with at most one clay detail.
One language, different volumes.
Application
Small motifs and line scenes for welcome, advice and evening routines. Photos belong in articles and video.
Pitch deck
A line scene on the cover or a chapter opening. One motif near a heading. Use line illustrations throughout the pitch deck; no photography.
Web and print
Light backgrounds, spacious typography and one illustration or small corner detail per surface.
Social
Two expressive Filip posts to one quiet layout. Keep the original proposals together in the collection below.
02 / WORDS & IMAGES
Sound like someone
who is listening.
Warm and direct. Encouraging without judging. Specific without pretending to know every family.
“One small moment together is a place to start.”
Avoid this
Become the perfect parent in five easy steps.
“What felt a little easier today?”
Avoid this
Are you making these parenting mistakes?
“Every family has its own rhythm.”
Avoid this
Our method works for every child.
Real moments, gently framed.
Natural light. Everyday spaces. Diverse family structures. Show connection through small gestures, at eye level. Avoid staged perfection and distressed children used as attention hooks.
YOUR SOCIAL STUDIO
Make it your own.
Choose a layout, add your words and download. Everything stays in your browser.
Live preview
Full-size export · PNG / SVG
04 / OUT IN THE WORLD
The same feeling.
In every little detail.
From the app icon to a favourite notebook. The logo stays consistent; the material adds its own texture.
App icon
The symbol carries the identity at small sizes. Keep it centred with generous space.
For all the little moments.
harmonia.orka.solutionsA note, with care.
Stationery pairs a small logo with warm paper and a simple message.
For all the little moments.A quiet digital hello.
A social cover needs one thought and enough room for platform crops.
05 / TAKE IT WITH YOU
Ready for the next idea.
The essentials in one place. Original vectors, ready-made social examples and a compact guide.
Social template pack
18 vector cards · 6 layouts × 3 formats · in this language
Download ZIP ↓Brand guidelines
Complete brand guidelines · 34 pages · Croatian. Identity, Nunito typography, illustrations and applications.
Download PDF · HR ↓Illustration library
Four scenes + thirteen motifs, with additional background variants · WebP
The expressive social collection
Design by Filip.
Filip’s social visuals and applications, preserved as a complete original collection. Use the more expressive posts alongside the calm layouts: two expressive posts, then one quiet post.
Original Croatian artwork is shown unchanged. Select the format and detail that fits the communication.
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Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
03 / SOCIAL SYSTEM
Small moments.
A recognisable rhythm.
Six calm layouts for a single thought. On social, alternate them with the more expressive Filip artwork: two expressive posts, then one quiet post.
A moment of calm
↗Suggested caption +
Some days ask a lot of us. A small pause can be a place to begin again. There is room for an imperfect day here.
A little ritual
↗Suggested caption +
A story on the sofa. A silly song. A few minutes with nowhere else to be. What does your small moment together look like?
A reflection
↗Suggested caption +
Not every meaningful moment makes a big story. Today, we are noticing the small things that felt good.
Carousel opener
↗Suggested caption +
A few small ideas for everyday connection: notice a moment, make a little room, spend some time together. Adapt them to your family’s own rhythm.
A moment to keep
↗Suggested caption +
Sometimes it is a single sentence that stays with us. What is one small moment from this week you would like to remember?
An invitation
↗Suggested caption +
Invitation template: add your event details, the people hosting it and a clear way to join before publishing.
Example brand copy. Product previews are illustrative; they do not announce availability.